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Bing unterstützt Sie dabei, Informationen in Aktionen umzusetzen, sodass der Übergang vom Suchen zum Handeln schneller und einfacher erfolgen kann. Schnell informiert über die wichtigsten News aus Politik, Sport, Wetter und Finanzen sowie spannende Themen zu Stars, Reise, Auto und Lifestyle. Top informiert über die wichtigsten News aus Politik, Sport, Wetter, Finanzen, Stars, Reise, Auto und Lifestyle. Even if you turn off all personalized ad settings, you may still see personalized ads from other companies based on information they've collected from you. SIGN​. Copy URL into your reader. Copied. Waren diese Informationen hilfreich? Ja Nein. Bitte teilen Sie uns mit, wie wir den Artikel verbessern.

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Schnell informiert über die wichtigsten News aus Politik, Sport, Wetter und Finanzen sowie spannende Themen zu Stars, Reise, Auto und Lifestyle. Bleiben Sie in Kontakt mit kostenlosen Onlineanrufen, Chats, kostengünstigen Auslandsanrufen bei Mobil- oder Festnetznummern und nahtloser. Even if you turn off all personalized ad settings, you may still see personalized ads from other companies based on information they've collected from you. SIGN​.

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How closely your ad and website fit with the terms that are searched relevance. How your bid compares to other bids in the Microsoft Advertising auction.

How strongly your ad has performed in the past and how often it has been clicked click-through rate. The stronger you are in these areas, the better your chances of winning the top ad position.

All types of businesses find value and success with Microsoft Advertising. Your current customers may search for your business by name, making it easy to find you in search results.

Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach.

Search engine optimization SEO is adjusting your website to improve your natural ranking in search results. Clicks from SEO are free. But SEO also requires technical expertise and involves some factors over which you have only limited control.

These paid ads are purchased through Microsoft Advertising. You pay for SEM clicks. But SEM gives you more control over when your website appears on results pages and you decide how much you want to pay.

And you can measure which ads are working and quickly improve your results. You can do both! If your ads keep pausing, your budget limit may be set too low.

Competitive bids help your ad stay in a strong position to catch eyes and get more clicks to your website. Would someone searching your terms expect to see an ad for your business?

While your first instinct may be to lower your budget, first try lowering your maximum bids. Yes, this could mean fewer customers visit your site.

But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid.

That would lower your cost per click and help stretch your budget. View a wide range of performance trends in your account to quickly see key stats: ad clicks, the number of times your ad appeared impressions , spend, average cost per click, click-through rate, average ad position, cost per acquisition and conversions.

You can also run performance reports to get insights into how well your campaigns are doing. In fact, we encourage it. Frequently, businesses try out different ads for specific products or pages.

You have a few options to help choose your keywords. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords.

Within Microsoft Advertising, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords. Here are a few tips that can help make your ad stand out.

One way to improve relevance is to use your customers' most popular search terms in your ad titles and text. Use words and a writing tone that are likely to attract your typical customer.

The clearer and more specific the offering, the better. For example, rather than "big discounts," specify an exact percentage, such as "50 percent off.

Offer a specific call to action, such as encouraging customers to request a brochure or consultation, download a free e-book, subscribe to a newsletter, or take advantage of a limited-time discount.

Please enable your Internet browser to accept cookies and make sure that JavaScript is enabled. Millions are searching. Make sure they find you.

Powerful network. Powerful benefits. Keep costs in check Use our tools to help manage your campaigns and meet your advertising goals.

No click, no charge. That's as simple as I can make it. Who does Microsoft Advertising reach? What is the Microsoft Search Network?

Learn how. To use everything on this website, turn on cookies in your browser settings. Read why and how we use cookies. Get started with Microsoft products and more.

Change a password, update security information, and keep vital account details up-to-date. Update your payment information, check your order history, redeem gift cards, and get billing help.

Quickly renew and manage your favorite Microsoft subscriptions and services in one place. Find, lock, or erase a lost or stolen Windows 10 device, schedule a repair, and get support.

Access your favorite Microsoft products and services with just one login. From Office and Windows to Xbox and Skype, one username and password connects you to the files, photos, people, and content you care about most.

Email and calendar together. All you need to be your most productive and connected self—at home, on the go, and everywhere in between. The faster way to get things done on the web with built-in features for staying organized, researching, and discovering.

Intelligent search features make it quick and easy to find what you need — answers, news, entertainment, and more. Play your favorite games in more places than ever.

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Your Microsoft account comes with 5GB of storage and the option to add more when you need it. Mixer is where gamers come together to play, celebrate, and share the best moments in gaming.

Save time and stay organized—Cortana helps handle day-to-day tasks so you can stay on top of what matters most.

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But SEO also requires technical expertise and involves some factors over which you have only limited control. These paid ads are purchased through Microsoft Advertising.

You pay for SEM clicks. But SEM gives you more control over when your website appears on results pages and you decide how much you want to pay.

And you can measure which ads are working and quickly improve your results. You can do both! If your ads keep pausing, your budget limit may be set too low.

Competitive bids help your ad stay in a strong position to catch eyes and get more clicks to your website. Would someone searching your terms expect to see an ad for your business?

While your first instinct may be to lower your budget, first try lowering your maximum bids. Yes, this could mean fewer customers visit your site.

But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid.

That would lower your cost per click and help stretch your budget. View a wide range of performance trends in your account to quickly see key stats: ad clicks, the number of times your ad appeared impressions , spend, average cost per click, click-through rate, average ad position, cost per acquisition and conversions.

You can also run performance reports to get insights into how well your campaigns are doing. In fact, we encourage it.

Frequently, businesses try out different ads for specific products or pages. You have a few options to help choose your keywords. Those search terms are a great starting point.

Then you can use tools right in your account to find more keywords. Within Microsoft Advertising, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords.

Here are a few tips that can help make your ad stand out. One way to improve relevance is to use your customers' most popular search terms in your ad titles and text.

Use words and a writing tone that are likely to attract your typical customer. The clearer and more specific the offering, the better. For example, rather than "big discounts," specify an exact percentage, such as "50 percent off.

Offer a specific call to action, such as encouraging customers to request a brochure or consultation, download a free e-book, subscribe to a newsletter, or take advantage of a limited-time discount.

Please enable your Internet browser to accept cookies and make sure that JavaScript is enabled. Millions are searching.

Make sure they find you. Powerful network. Powerful benefits. Keep costs in check Use our tools to help manage your campaigns and meet your advertising goals.

No click, no charge. That's as simple as I can make it. Who does Microsoft Advertising reach? What is the Microsoft Search Network?

Where does my ad appear? What determines my ad position? Is Microsoft Advertising right for me? Is Microsoft Advertising right for my business?

I already appear in search results for free. Why should I pay for advertising? Which one is right for me? If my time is limited, should I still try Microsoft Advertising?

How can I keep my costs down? Your Microsoft account comes with 5GB of storage and the option to add more when you need it. Mixer is where gamers come together to play, celebrate, and share the best moments in gaming.

Save time and stay organized—Cortana helps handle day-to-day tasks so you can stay on top of what matters most.

With MSN, the information that enriches your life is accessible every moment of every day. Skip to main content.

One account for all things Microsoft One account. One place to manage it all. Welcome to your account dashboard.

Sign In Create a Microsoft account. New to Microsoft? Learn more. Security Change a password, update security information, and keep vital account details up-to-date.

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Devices Find, lock, or erase a lost or stolen Windows 10 device, schedule a repair, and get support. Help Get expert answers and advice on Microsoft products and services.

Outlook Email and calendar together. Microsoft Edge The faster way to get things done on the web with built-in features for staying organized, researching, and discovering.

Bing Intelligent search features make it quick and easy to find what you need — answers, news, entertainment, and more. Xbox Play your favorite games in more places than ever.

OneDrive Safely store and access your files and photos on all your devices.

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